Topic
Direct-to-consumer
A retail strategy where brands sell straight to shoppers and own the customer relationship.
How I Built This with Guy Raz·Money
Curt Richardson says OtterBox revenue fell after a $1.1 billion peak, but profit rose
The OtterBox founder gave the rare founder update that actually explains what happens after a breakout product becomes boring.
How I Built This with Guy Raz·Money
Kenneth Cole says wholesale won't build your brand if you don't own the customer relationship
On How I Built This, Cole gave a very department-store-era warning to modern founders: revenue through retailers can look like momentum while quietly leaving the brand in someone else's hands.