Topic
Fitness Industry
The business and culture of health coaching, fitness apps, and wellness brands.
The Diary of a CEO·Health
Arthur C. Brooks says 95% of diets fail because the reward is realizing you can never eat what you like again
The happiness scholar's best point is not that willpower is weak, it is that weight-loss goals are often designed to emotionally collapse the moment they succeed.
The Diary of a CEO·Health
Exercise scientist StephOrrourke says 58-year-old women gained more mitochondrial efficiency from sprinting than 18-year-olds did
The guest making the case that your VO2 max decline is not aging, it is just neglect, and that the fix is embarrassingly simple.
Young and Profiting·Money
Tara LaFerrara Built a Million-Dollar Fitness Business by Refusing to Be Perfect
The Broads founder on coaching funnels, a $130,000 app failure, and why 'do the cringe thing' is actually a business strategy.